Our Strategy

Looking for patterns in the chaos to create a more intelligent and personalised experience for Tuza’s customers.

Analysing our data with a business, product and customer-focused mindset
Executing our data product strategies to target our customers' needs and wants
Experimenting with proof of concepts and measuring the impact on our growth metrics
Building the infrastructure to support a robust data workflow (from data collection to modelling).
Working with our engineers to integrate data products into our existing portfolio of products

Our Products

Strategies	Metric	Tactics
Personalisation	Conversion to Contract	Statement analysis, product recommendations, AI-based chatbot, optimised onboarding, risk-mitigating recommendations to reduce price, estimated savings, personalised go-to-market, AI agent for onboarding
Proprietary Analysis	Average revenue/acquirer	Risk scoring, cost/market analysis, risk-based price competitiveness
Market Intelligence	Industry engagement	Explorable dataset, market reports